Pricer AB PRIC-B.ST

IR documents · Reporting currency SEK · Quarterly reporting · Figures as of 2026-Q2 · updated 2026-09-05 · ISIN SE0000233934

Revenue accelerating Margin expanding

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Business Model#

What the company does and how it earns its money; written AI-editorially, exclusively from the company's original reports, without any assessment of our own.

Pricer AB develops and markets electronic shelf label (ESL) systems and related digital in-store solutions, primarily for large-format retail customers. Revenue is generated through the sale of ESL hardware, associated software, and installation services, complemented by recurring income from the Plaza cloud platform – offered on a subscription basis – and ongoing service and maintenance contracts. The Pricer Avenue solution extends the core ESL offering with in-store customer engagement and sales funnel analytics capabilities, while the Pricer.AI platform represents a further layer of AI-driven retail intelligence under development. Pricer operates internationally across North America, Europe, and the Asia-Pacific region, serving grocery retail chains and other large-format retailers, with manufacturing and supply chain activities concentrated in certain geographies.

Current Status#

Summary of the most recent reporting period: core figures, drivers and management statements; written editorially from the current original report, every figure backed by a source number.

Pricer AB reported Q2 2026 revenue of SEK 486.4 M and order intake of SEK 568.1 M, the latter up 13.4% year-over-year on strong commercial activity in North America, Scandinavia, and the Pacific region ¹⁸. Gross margin expanded to 28.1% from 19.0% in Q2 2025, attributable to a favorable customer and product mix ¹⁸. Operating profit reached SEK 25.5 M in Q2 2026, reversing the SEK -20.3 M loss posted in Q2 2025 ¹⁸. The period also saw completion of a strategic reorganization and the signing of a framework agreement with Canadian grocery retailer Sobeys ¹⁸.

Management commentary on the 2026-H1 results (IR-Half, 2026-07-16):

„Pricer is entering the second half of the year with a stronger position, a streamlined and scalable organizational structure and leading, competitive solutions.“ – Magnus Larsson, President and CEO ¹⁸

Revenue · 2026-Q2486SEKm+8.4 % vs. 2025-Q2

Net profit · 2026-Q220SEKm+156.0 % vs. 2025-Q2

EPS · 2026-Q20.12SEK+154.5 % vs. 2025-Q2

Revenue trend

Guidance

For FY2025, the company guides EBIT margin to exceeding 8% (reported result: miss); Revenue growth (YoY) to in line with the market or at least 15% (reported result: miss). ⁹.

Profitability

Operating income for Q2 2026 was SEK 25.5 M, with results including non-recurring reorganization charges recognized in the quarter ¹⁸. Net income was SEK 20.0 M. Operating cash flow was SEK 10.3 M and capital expenditure was SEK 0.8 M, yielding free cash flow of SEK 9.5 M.

Leverage

At the end of Q2 2026, Pricer held cash of SEK 336.3 M and reported a net cash position of SEK 40.5 M (net debt of SEK -40.5 M). Non-current liabilities to credit institutions amounted to SEK 294.5 M, with shares in subsidiaries pledged as collateral up to SEK 271.1 M ¹⁴. No LTM EBITDA figure was separately disclosed for the period, precluding calculation of a net-debt-to-EBITDA ratio.

Recurring

Recurring revenue grew 29% year-over-year to SEK 32.4 M in Q2 2026, with Plaza cloud platform subscriptions and service contracts both expanding during the period ¹⁸. Growth reflected the continued build-out of the installed customer base and associated recurring service relationships ¹⁸. No breakdown of recurring revenue as a percentage of total quarterly revenue was separately disclosed in the available inputs.

Management view

The strategic reorganization completed in Q2 2026 is expected to generate annual cost savings of approximately SEK 17 M going forward ¹⁸. Pricer disclosed active customer diversification initiatives in response to anticipated changes in volumes from a major customer, targeting growth across multiple geographies and retail verticals ¹⁸. No formal guidance revision was announced for the full year.

Change

Carrefour introduced an additional supplier for digital shelf labels in France during the period, with an estimated low single-digit percentage impact on 2026 gross profit ¹⁴. Pricer completed a strategic reorganization in Q2, incurring SEK 9.0 M in non-recurring charges during the quarter ¹⁸. No material segment discontinuations or asset write-offs beyond these items were reported.

Risks (current)

Volumes from Carrefour stores are expected to decline during H2 2026, with customer diversification efforts described as ongoing ¹⁸. The market for digital in-store solutions remains at an early stage of development with a low degree of global penetration, limiting near-term demand visibility ¹⁸. Working conditions and business ethics in the supply chain have been identified as a potential risk in certain geographies; Pricer also received an administrative fine of SEK 750 thousand from Finansinspektionen for 2022 disclosure deficiencies, with internal procedures subsequently updated ¹⁴.

New this reporting period

A framework agreement was signed with Sobeys in April 2026 for USD 51 M, covering installation in an estimated 300 to 350 stores over the following 18 months ¹⁸. A customer validation study for Pricer Avenue at UK stores concluded in June 2026, demonstrating measurable improvements in sales funnel metrics and customer purchasing behavior ¹⁸. The Pricer.AI platform was disclosed as under active development, with an internal rollout planned within 2026 ¹⁸.

Revenue mix: 6.5 recurring

Price & Chart#

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Share-Price Drivers#

Factors the company itself names as material for its business development (IR-based); reproduced neutrally, no price forecast and no assessment of our own.

Pricer Avenue next-generation ESL platform ramp
Pricer Avenue was launched at the NRF trade show and taken into first pilot installations (East of England Co-op) in January 2026, with A/B study verification reported in H1 2026, positioning the new platform as the central product cycle for future order intake (¹⁷, ¹⁸).

Pricer Avenue platform adoption
Launched at NRF and first pilot with East of England Co-op in January 2026 (¹⁷), followed by additional pilot installations in October-November 2025 and A/B study verification in June 2026 (¹³, ¹⁸).

Profitability recovery
Operating income turned from -20.3 in 2025-Q2 (¹²¹) to 25.5 in 2026-Q2 (¹⁸), with net income moving from -35.7 to 20.0 over the same period; change flags show profitability '+' and accelerating growth.

Nordic large-customer framework wins
Norgesgruppen customer agreement (September 2025, ¹³) and framework agreements with Norgesgruppen and Coop Norge effective October/November 2025 (¹⁴), alongside new direct agreements with major Nordic customers (¹²).

North American order intake
Sobeys stores rollout in Canada (2025-Q2, ¹²), Defense Commissary Agency contract (October 2025, ¹⁴) and Pricer Plaza SaaS plus four-color label deployment at a North American grocery retailer (⁷).

Four-color SmartTAG Color labels and German production capacity
SmartTAG Color launched (2023-Q1, ¹) with four-color label production established in Germany (2024-Q4, ⁷) supporting differentiated label offering.

Quarterly revenue trajectory
Revenue was 448.7 in 2025-Q2, rose to 598.4 in 2025-Q3 and 572.6 in 2025-Q4, then 487.7 in 2026-Q1 and 486.4 in 2026-Q2, showing quarter-to-quarter variability (¹³, ¹⁶, ¹²⁰, ¹⁸).

Sector trend: Electronic shelf-label demand is expanding via multi-store framework agreements across European and North American grocery and retail chains, with the vendor's KPIs showing accelerating growth and improving operating margins after a 2025-Q2 loss (¹⁴, ¹⁸).

Event Timeline#

This timeline collects the material events from the original reports: guidance changes, revenue and margin signals, strategy shifts, product and M&A announcements. Events are grouped by quarter (most recent first); the grey tag before each event names the event type, the date is the publication date of the source. Management quotes open the quarter block as direct quotes. Per quarter we show the three most defining events; more can be expanded per quarter, older years are collapsed. Every event carries its source as a superscript, clickable number.

Overview: one dot per event · click jumps to the period

2026 · 7 events

2026-Q2 · Apr – Jun 2026

earnings 2026-07-16
Operating profit improved to SEK 25.5 M in Q2 2026 from a loss of SEK -20.3 M in Q2 2025 ¹⁸

Revenue accelerating 2026-07-16
Order intake increased 13.4% to SEK 568.1 M in Q2 2026, driven by strong commercial activity in North America, Scandinavia and the Pacific region ¹⁸

Margin expanding 2026-07-16
Gross margin reached 28.1% in Q2 2026, up from 19.0% in Q2 2025, due to favourable customer and product mix ¹⁸

2026-Q1 · Jan – Mar 2026

„Our solutions mean that we are well positioned to meet our customers' needs once the market is ready.“ – Magnus Larsson, President and CEO ¹⁷

earnings 2026-04-23
Net profit improved to SEK 6.4 M from a loss of SEK -5.9 M in Q1 2025 ¹⁷

Margin expanding 2026-04-23
Gross margin reached 25.3% in Q1 2026, the highest level since 2020, driven by cost reduction efforts and stronger product mix ¹⁷

New market 2026-04-23
Signed USD 51 M framework agreement with JRTech for Sobeys covering electronic shelf labels and Pricer Plaza in an estimated 300-350 Canadian stores ¹⁷

Net cash build 2026-04-23
Net cash position expanded to 45.9 SEKm from 13.6 SEKm in 2025-Q4 (+238%, derived from reported financial debt minus cash). ¹²⁰

2025 · 20 events

FY2025 · Jan – Dec 2025

„With more than 380 million labels installed in 28,000 stores, and an attractive and innovative product portfolio, we have a stable foundation to build on“ – Magnus Larsson, President and CEO ¹⁴

Operating income halved 2026-02-05
Operating income more than halved YoY (190.5 to 50.8 SEKm, -73%). ¹²¹

Net income halved 2026-02-05
Net income more than halved YoY (131.9 to 1.3 SEKm, -99%). ¹²¹

Cash flow inflection 2026-02-05
Operating cash flow reached 160.0 SEKm vs 58.0 SEKm in FY2024 (×2.8). ¹²¹

2025-Q4 · Oct – Dec 2025

„Innovation and commercialization continuing priorities“ – Magnus Larsson, President and CEO ¹⁶

„The year concludes with a strong fourth quarter with several new contracts, higher customer activity and a clear financial improvement in both the quarter and the full year.“ – Magnus Larsson, President and CEO ¹⁵

Revenue decelerating 2026-02-05
Net sales declined to SEK 572.6 M from SEK 630.0 M in Q4 2024; order intake fell to SEK 581.2 M from SEK 916.1 M, partly reflecting shift of Canadian retailer Sobeys from larger individual orders to recurring orders ¹⁶

Margin compressing 2026-02-05
Gross margin fell to 22.7% from 24.2% in Q4 2024, impacted by inventory reduction and approximately SEK 5 M in one-off VAT-related costs from Canada 2022-2023 ¹⁶

New market 2026-02-05
New framework agreements signed with PLUS (Netherlands, approx. SEK 140 M for 265 stores), Coop Norge, Merchants Distributors (US), and strategic role awarded in Defense Commissary Agency ESL program through IBM Federal ¹⁴ ¹⁶

Net debt to net cash 2026-02-05
Net debt position flipped (+118.9 to -13.6 SEKm vs 2025-Q3). ¹⁶

Operating income halved 2026-02-05
Operating income more than halved YoY (50.8 to 19.8 SEKm, -61%). ¹⁶

Net income halved 2026-02-05
Net income more than halved YoY (33.2 to 10.7 SEKm, -68%). ¹⁶

2025-Q3 · Jul – Sep 2025

„The third quarter saw a clear improvement compared with the first two quarters of the year, with a stronger gross margin, positive operating profit and progress in several of our priority markets.“ – Magnus Larsson, President and CEO ¹³

Revenue decelerating 2025-10-23
Net sales declined 2.5% to SEK 598.4 M; adjusted for exchange rate fluctuations, net sales grew 4.0%; recurring revenue increased 46.1% to SEK 30.1 M ¹³

Margin expanding 2025-10-23
Gross margin improved to 23.2% from 22.1% due to lower production costs, favorable currency effects, and improved product mix ¹³

New market 2025-10-23
Own Nordic and Baltic sales organization established, expected to generate positive effects in coming quarters; new framework agreement with Norgesgruppen signed after quarter-end ¹³

Net income turned positive 2025-10-23
Net income turned positive for the first time after 2 negative periods (-35.7 to +32.2 SEKm). ¹³

2025-Q2 · Apr – Jun 2025

„Although short-term challenges could continue to impact quarterly results, we are convinced that Pricer is well positioned to benefit from the strong long-term trends toward digitalization, automation and efficiency in the retail sector“ – Magnus Larsson, President and CEO ¹²

Operating income turned negative 2025-07-17
Operating profit turned to a loss of SEK -20.3 M from SEK 48.5 M in Q2 2024, including SEK 7.9 M non-recurring restructuring costs in France ¹²

Revenue decelerating 2025-07-17
Net sales declined 30.3% to SEK 448.7 M from SEK 644.0 M in Q2 2024, the steepest quarterly decline of the year, due to increased uncertainty in core markets ¹²

Strategic pivot 2025-07-17
Direct sales management of customer partnerships in Nordic and Baltic countries established, replacing prior reseller model; Claes Wenthzel appointed permanent CFO effective September 1, 2025 ¹²

Net cash to net debt 2025-07-17
Net debt position flipped (-56.8 to +52.5 SEKm vs 2025-Q1). ¹²¹

2025-Q1 · Jan – Mar 2025

„In the past, higher inflation has increased storeowners' need and willingness to invest in digital, flexible, rapid and cost-effective management of goods and prices.“ – Magnus Larsson, President and CEO ¹¹

Revenue decelerating 2025-04-24
Net sales fell 21.1% to SEK 528.3 M and order intake declined 52.9% to SEK 457.3 M, attributed to increased macroeconomic uncertainty and increased caution in core markets ¹¹

Margin expanding 2025-04-24
Gross margin widened to 23.3% from 19.1% in Q1 2024, driven by production cost reductions and product portfolio harmonization ¹¹

Strategic pivot 2025-04-24
Pricer Avenue launched in January 2025 and strategic AI collaboration with Focal Systems entered to develop AI-powered store digitalization solutions; company announced shift to direct sales management in Nordic and Baltic countries ¹¹

2024 · 22 events

FY2024 · Jan – Dec 2024

„After a year of transformation work to ensure long-term competitiveness and profitability, we will focus on further growth activities in 2025“ – Magnus Larsson, President and CEO ⁹

Net income turned positive 2025-02-06
Net income turned positive for the first time after 1 negative fiscal year (-48.3 to +131.9 SEKm). ¹¹³

Free cash flow turned positive 2025-02-06
Free cash flow turned positive for the first time after 1 negative fiscal year (-119.1 to +18.3 SEKm). ¹¹³

Operating income doubled 2025-02-06
Operating income more than doubled YoY (9.8 to 190.5 SEKm, +1844%). ¹¹³

2024-Q4 · Oct – Dec 2024

„In summary, I see great opportunities for Pricer in 2025.“ – Magnus Larsson, President and CEO ¹⁰

Operating income doubled 2026-02-05
Operating income more than doubled YoY (18.3 to 50.8 SEKm, +178%). ¹¹⁷

Net income doubled 2026-02-05
Net income more than doubled YoY (3.6 to 33.2 SEKm, +822%). ¹¹⁷

Revenue decelerating 2026-02-05
Revenue growth decelerated to -21.3% YoY (prior period -1.3%). ¹¹⁷

earnings 2025-02-06
FY2024 operating profit SEK 190.5M (+123.7%), highest full-year result in company history; operating margin 7.4% vs 0.4% in 2023 ¹⁰

Net debt to net cash 2025-02-06
SEK 300M public bond issued via Nordea in December 2024 replacing SEK 250M Ture Invest loan; net debt of SEK 101.3M at end of Q3 shifted to net cash of SEK 197.1M at year-end ¹⁰

New market 2025-02-06
Sobeys expanded partnership with new agreement for digital in-store solutions at expected order value of approximately SEK 485M ¹⁰

2024-Q3 · Jul – Sep 2024

„Interest in digital solutions is also rising robustly in several other segments of the retail sector.“ – Magnus Larsson, President and CEO ⁸

earnings 2024-10-24
Q3 operating profit SEK 63.0M vs SEK 6.3M in Q3 2023; operating margin 10.3% vs 1.0% ⁸

Margin expanding 2024-10-24
Q3 gross margin 22.1% vs 18.1% in Q3 2023; cost savings program reached full effect with operating expenses down 17.6% to SEK 80.3M ⁸

New market 2024-10-24
Finnish S Group decided to install Pricer's in-store solution in over 100 stores after the reporting period ⁸

Net cash to net debt 2024-10-24
Net debt position flipped (-11.4 to +101.3 SEKm vs 2024-Q2). ¹⁰⁹

Operating income doubled 2024-10-24
Operating income more than doubled YoY (6.3 to 61.6 SEKm, +878%). ¹⁰⁹

2024-Q2 · Apr – Jun 2024

„In the North American market, we can see how interest in and the need for in-store digitalization is continuing to rise.“ – Magnus Larsson, President and CEO ⁷

earnings 2024-07-18
Q2 operating profit SEK 48.5M vs loss SEK -0.3M in Q2 2023; H1 operating profit SEK 77.2M vs loss SEK -14.8M in prior-year period ⁷

Revenue decelerating 2024-07-18
Q2 net sales fell 6.3% to SEK 644.0M, primarily due to delayed orders from two largest customers ⁷

New market 2024-07-18
Strategic contract signed with large North American grocery retailer for Pricer Plaza SaaS solution and four-color labels at 50 of 1,500 stores, the largest four-color label deployment in North America to date ⁷

Cash flow inflection 2024-07-18
Operating cash flow reached 91.2 SEKm vs 19.0 SEKm in 2023-Q2 (×4.8). ¹⁰⁸

Operating cash flow turned positive 2024-07-18
Operating cash flow turned positive on a half-year basis (2023-H2: -37.9 to 2024-H1: +51.6 SEKm, aggregated from reported quarters where needed). ¹⁰⁸

2024-Q1 · Jan – Mar 2024

„The quarter's net sales amounted to SEK 670 M, the highest ever for a first quarter and growth of 17 percent compared to the first quarter of 2023.“ – Magnus Larsson, President and CEO ⁶

earnings 2024-04-25
Q1 operating profit SEK 21.4M vs loss SEK -13.9M in Q1 2023 ⁶

Revenue accelerating 2024-04-25
Q1 net sales grew 17.3% to SEK 670.3M ⁶

Guidance initiated 2024-04-25
Long-term financial goals published: annual net sales growth at least 15% and operating margin exceeding 8% ⁶

2023 · 13 events

2023-Q4 · Oct – Dec 2023

„This entails growth of 15 percent compared to the fourth quarter last year.“ – Magnus Larsson, President and CEO ⁵

earnings 2024-02-08
Full-year net result swung to a loss of SEK 48.3 M from a profit of SEK 4.8 M in 2022, primarily due to financial expenses of SEK 56.2 M and non-recurring restructuring and impairment items ⁵

Margin expanding 2024-02-08
Full-year 2023 gross margin improved to 17.0% from 16.5% in 2022, supported by declining component costs, new suppliers and rising recurring revenue ⁵

Strategic pivot 2024-02-08
Restructuring programme initiated December 2023 targeting SEK 50 M in annual savings; CFO stepped down during Q4 ⁵

Net income turned positive 2024-02-08
Net income turned positive for the first time after 3 negative periods (-8.9 to +3.6 SEKm). ¹¹¹

Net income halved 2024-02-08
Net income more than halved YoY (13.3 to 3.6 SEKm, -73%). ¹¹¹

2023-Q3 · Jul – Sep 2023

„More good news is that Pricer's deliveries in Eastern Europe are rising sharply.“ – Magnus Larsson, President and CEO ³

Margin expanding 2023-10-26
Gross margin improved to 18.1% in Q3 2023 from 16.6% in Q3 2022, driven by reduced component costs and pricing improvements ³

Net debt to net cash 2023-10-26
Rights issue of SEK 257 M completed in August 2023, strengthening the balance sheet by approximately SEK 300 M before issue costs ³

New market 2023-10-26
S-Gruppen in Finland signed strategic contract to equip 300 stores with Pricer Plaza digital labels; Associated Food Stores in USA chose Pricer as preferred vendor ³

Revenue decelerating 2023-10-26
Revenue growth decelerated to +8.1% YoY (prior period +29.6%). ¹⁰⁹

2023-Q2 · Apr – Jun 2023

„In the long run, our expanded SaaS and software offering, along with an increased share of four-color labels, will also contribute to an enhanced gross margin.“ – Magnus Larsson, President and CEO ²

Revenue accelerating 2023-07-20
Q2 net sales +29.6% YoY to SEK 687.2 M; H1 net sales +26.4% to SEK 1,258.7 M ²

Strategic pivot 2023-07-20
Three-year framework agreement signed with Carrefour including exclusive rights in France ²

2023-Q1 · Jan – Mar 2023

„Our vision to be retail's first choice is an important part of our continued success, and we are optimistic about the future. Good customer relationships, fantastic employees, and a strong offer in a growing market come together to create an excellent outlook.“ – Magnus Larsson, President and CEO ¹

Revenue accelerating ◦ 2023-04-20
Net sales +22.6% YoY to SEK 571.4 M; order intake of SEK 707 M (+28.3%), second-highest in company history ¹

New market 2023-04-20
Four-color SmartTAG Color label launched, generating strong customer interest across multiple geographic markets ¹

Key Figures (SEKm)#

The company's core financial figures in three views, one below the other: fiscal years (as reported; after restatements the table shows the most recent filing version, marked), half-years (6-month basis, H2 = second half on its own) and quarters (3-month basis, not cumulative). Each row is one period, most recent first. Values with a dotted underline are clickable and show the raw value, the exact source location, the scale evidence and the source; derived values additionally show their formula and inputs. All values are extracted automatically from the filings; errors are possible; please verify decision-relevant figures yourself by clicking through to the linked original.

All figures serve only to support your own investment decision and are not a recommendation; the company's original reports are authoritative.

Basis Metric

Revenue (SEKm) · annual basis, as reported

Net income (SEKm) · annual basis, as reported

EPS (SEK) · annual basis, as reported

Operating cash flow (SEKm) · annual basis, as reported

Revenue (SEKm) · quarterly basis, as reported

Net income (SEKm) · quarterly basis, as reported

EPS (SEK) · quarterly basis, as reported

Operating cash flow (SEKm) · quarterly basis, as reported

Cash (SEKm) · annual basis, as reported

Debt (SEKm) · annual basis, as reported

Net Debt (SEKm) · annual basis, as reported

Capex (SEKm) · annual basis, as reported

FCF (SEKm) · annual basis, as reported

Cash (SEKm) · quarterly basis, as reported

Debt (SEKm) · quarterly basis, as reported

Net Debt (SEKm) · quarterly basis, as reported

Capex (SEKm) · quarterly basis, as reported

FCF (SEKm) · quarterly basis, as reported

Shown: the most recent fiscal years. Full history since FY2022 is on record.

Fiscal years

Amounts in SEKm · EPS in SEK per share · as reported

Period	Revenue	Op. income	Op. income (adj.)	Net income	EPS (SEK)	EBITDA (adj.)	OCF	Source
FY2025	2,147.9	50.8	63.2	1.3	0.01	145.7	160	¹⁵
FY2024	2,558	190.5	–	131.9	0.81	–	58	¹⁰
FY2023	2,681.2	9.8	–	-48.3	-0.29	–	-76.1	⁵

Quarters

Amounts in SEKm · EPS in SEK per share · Net Debt/EBITDA as a multiple · as reported

Period	Published	Revenue	Op. income	Op. income (adj.)	Net income	EPS (SEK)	EBITDA (adj.)	FCF	Cash	Net Debt	Net Debt/EBITDA (x)	Source
2026-Q2*	2026-07-16	486.4	25.5	–	20	0.12	–	9.5	336.3	-40.5	–	¹⁸
2026-Q1*	2026-04-23	487.7	10.7	–	6.4	0.04	–	44.4	341	-45.9	–	¹²⁰
2025-Q4*	2026-02-05	572.6	19.8	24.3	10.7	0.07	46	141.7	308.1	-13.6	–	¹⁶
2025-Q3*	2025-10-23	598.4	38.5	–	32.2	0.20	–	-50.9	174.9	118.9	–	¹³
2025-Q2*	2025-07-17	448.7	-20.3	–	-35.7	-0.22	–	-89.4	240.7	52.5	–	¹²
2025-Q1*	2025-04-24	528.3	12.8	–	-5.9	-0.04	–	135.4	349.3	-56.8	–	¹¹
2024-Q4*	2026-02-05	630	50.8	50.8	33.2	0.20	70.1	63.4	489.2	-197.1	0.2x (LTM)	¹⁶
2024-Q3*	2024-10-24	613.8	61.6	–	41.9	0.26	–	-86.4	143.9	101.3	0.5x (LTM)^~	¹⁰⁹
2024-Q2*	2024-07-18	644	48.5	–	42.3	0.26	–	83.8	254.9	-11.4	–	¹⁰⁸
2024-Q1*	2024-04-25	670.3	21.4	–	15.1	0.09	–	-42.5	198.1	–	–	⁶
2023-Q4*	2024-02-08	800.6	18.3	–	3.6	0.02	–	15.2	255.6	-15.5	–	⁵
2023-Q3*	2023-10-26	621.9	6.3	–	-8.9	-0.06	–	-91.1	257.2	-17.9	–	³
2023-Q2*	2023-07-20	687.2	-0.9	–	-15.8	-0.14	–	17.2	95.3	143.7	–	²
2023-Q1*	2023-04-20	571.4	-13.9	–	-27.2	-0.25	–	-98.2	96.7	–	–	¹

* derived: values with formula provenance (hover); Q4 = FY − 9M · H2 = FY − H1 · EPS via implied shares · net debt = financial debt − cash · FCF = OCF − |capex|.

EPS/EPS adj. before 2024-07-18 split-adjusted (÷3; stock split detected via implied diluted share count).

Columns not reported in this reporting cadence are hidden: EPS adj. (not reported in any source for these periods).

Balance Sheet & Cash Flow (SEKm)#

Point-in-time balance sheet items (e.g. cash, financial debt) and cash flow items (operating cash flow, investments/capex) per fiscal year, half-year and quarter. Balance sheet values are as of the period end, flow items cover the period. Derived values are marked and are calculated, for example, as: net debt = financial debt − cash; free cash flow = operating cash flow − capex; the click popover shows formula and inputs. All values are extracted automatically from the filings; errors are possible; please verify decision-relevant figures yourself by clicking through to the linked original.

Fiscal years

Amounts in SEKm · as reported

Period	Published	Cash	Debt	Net Debt	OCF	Capex	FCF	Source
FY2025	2026-02-05	308.1	294.5	-13.6	160	23.8	136.2	¹⁵
FY2024	2025-02-06	489.2	292.1	-197.1	58	39.7	18.3	¹⁰
FY2023	2024-02-08	255.6	250	-5.6	-76.1	43	-119.1	⁵

Quarters

Amounts in SEKm · as reported

Period	Published	Cash	Debt	Net Debt	OCF	Capex	FCF	Source
2026-Q2	2026-07-16	336.3	295.8	-40.5	10.3	0.8	9.5	¹⁸
2026-Q1	2026-04-23	341	295.1	-45.9	52.7	8.3	44.4	¹²⁰
2025-Q4	2026-02-05	308.1	294.5	-13.6	154.3	12.6	141.7	¹⁶
2025-Q3	2025-10-23	174.9	293.8	118.9	-44	6.9	-50.9	¹³
2025-Q2	2025-07-17	240.7	293.2	52.5	-86.7	2.7	-89.4	¹²
2025-Q1	2025-04-24	349.3	292.5	-56.8	136.3	0.9	135.4	¹¹
2024-Q4	2026-02-05	489.2	292.1	-197.1	78.2	14.8	63.4	¹⁶
2024-Q3	2024-10-24	143.9	245.2	101.3	-71.8	14.6	-86.4	¹⁰⁹
2024-Q2	2024-07-18	254.9	243.5	-11.4	91.2	7.4	83.8	¹⁰⁸
2024-Q1	2024-04-25	198.1	–	–	-39.6	2.9	-42.5	⁶
2023-Q4	2024-02-08	255.6	240.1	-15.5	45.1	29.9	15.2	⁵
2023-Q3	2023-10-26	257.2	239.3	-17.9	-83	8.1	-91.1	³
2023-Q2	2023-07-20	95.3	239	143.7	19	1.8	17.2	²
2023-Q1	2023-04-20	96.7	–	–	-94.9	3.3	-98.2	¹

Debt = long-term + current · Net debt = debt − cash · FCF = OCF − capex.

Revenue by Type (as of 2026-Q2 · SEKm · 6/8)#

Revenue split by segment or product type, exactly as the company itself reports it. The basis is stated next to each value (3, 6 or 12 months); segment totals can deviate from group revenue (reconciliation/consolidation items). If the company changes its segment structure, older structures are kept in the expandable part. Rows in grey are no longer reported separately by the company; they show the last available figures and are never extrapolated.

Segment	Since	Period	Basis	Revenue	Source
Southern Europe, Middle East & Africa (MEA) and Central & Eastern Europe (CEE)	2025-Q1	2026-H1	3M	790	¹⁸
Northern Europe and Asia-Pacific (APAC)	2025-Q1	2026-H1	6M	552.7	¹⁸
Europe, Middle East & Africa	FY2023	FY2025	12M	1,154.5	¹⁴
Asia, Middle East & Central & Eastern Europe	2023-Q1	FY2025	3M	204.7	¹⁵
Europe	2022-Q3	FY2025	3M	1,154.5	¹⁵
Americas	2022-Q3	2026-H1	3M	802.1	¹⁸
Asia & Pacific	FY2023	FY2024	12M	294.1	⁹
Asia, Middle East and Central & Eastern Europe	2022-Q3	FY2024	12M	294	⁹

Products & M&A (23/43 active+recent)#

Product announcements from the reports; market launches, approvals, partnerships; with first mention (date) and source. “Active/current” means: still mentioned in the most recent reports; what the company no longer mentions moves to the expandable part but is never deleted. Rows in grey are discontinued products.

Product/Line	Since	Status	Source
Pricer Avenue A/B study verification	2026-06	Launched	¹⁸
EuroShop exhibition booth for Pricer Avenue and Pricer Designer positioning	2026-02	Launched	¹⁷
Pricer Avenue pilot installations (2×)	2026-01	Launched	¹³
Pricer Avenue commercial launch at NRF trade show (2×)	2026-01	Launched	¹⁷
Pricer.AI platform development and internal rollout	2026	Launched	¹⁸
Pricer Avenue selective rollout to customers	2026	Launched	¹⁵
Pricer Plaza pilot projects with new solution Pricer Avenue	2025-12	Launched	¹²
Pricer Plaza migration for leading Nordic grocery retailer	2025-12	Launched	¹⁶
Pricer Avenue™ shelf display system	2025-12	Launched	⁹
Order from PLUS (Netherlands) for label upgrade	2025-12	Launched	¹⁵
DeCA Electronic Shelf Label upgrade and expansion program role	2025-10	Launched	¹⁵
Agreement with Norgesgruppen for Nordic retail market	2025-10	Launched	¹⁵
New direct agreements with major customers in Nordic region	2025-09	Launched	¹²
Sobeys stores rollout in Canada	2025-06	Launched	¹²
Sobeys installation expansion	2025-06	Launched	⁹
S-gruppen installation completion	2025-06	Launched	⁹
Direct sales management in Nordic and Baltic countries	2025-06	Launched	¹²
UK retailer Company Shop implementation	2025-03	Launched	¹⁴
Company Shop digital in-store solution implementation	2025-03	Launched	¹¹
Company Shop ESL system rollout	2025-03	Launched	¹⁴
Pricer Avenue electronic shelf label system (2×)	2025-01	Launched	¹⁴
Pricer Avenue	2025-01	Launched	¹⁴
Migration to Pricer Plaza cloud platform	2025	Launched	¹⁵
East of England Co-op installation (6×)	2025-06	Launched	⁶
Sobeys expanded collaboration	2024-12	Launched	¹⁰
Google Cloud Marketplace listing	2024-12	Launched	⁹
Canadian Tire framework agreement expansion	2024-12	Launched	¹⁰
Finnish S Group 100-store installation (2×)	2024-10	Launched	⁸
SELECT (Sustainable Electronics for Energy Harvesting Applications) project participation	2024-09	Launched	⁸
Installation with large North American grocery retailer	2024-09	Launched	⁸
Cost savings program	2024-09	Planned	⁶
Pricer Plaza SaaS solution and four-color label deployment at North American grocery retailer	2024-06	Launched	⁷
Annual General Meeting 2024	2024-05	Launched	⁷
Warrant incentive program for senior executives and key personnel	2024	Launched	⁷
Leading French DIY chain installation	2023-12	Launched	¹
Four-color label pilots in UK, Australia, Japan and USA	2023-06	Launched	²
Directed share issue and fully guaranteed rights issue of approximately SEK 300 M	2023-06	Launched	²
New production facility in Germany	2023-05	Launched	²
Pricer Plaza cloud-based platform enhancements	2023	Launched	⁴
HangtaG label for building materials trade	2023	Launched	⁴
German production facility inauguration	2023	Launched	¹
Four-color labels (SmartTAG Color) (3x)	2023	Launched	⁷

▸ More products & M&A (older) (+27)

M&A (28)#

All recorded acquisitions (purchases) and divestitures/exits with date, short description and source; deliberately including smaller transactions that summaries often miss. Purchase prices appear only where the company itself has disclosed them. Rows in grey are cancelled transactions; the cancellation date is shown in the row.

Acquisitions · 27Divestitures/exits · 1

Acquisitions

Transaction / stake	Date	Type	Source
Sobeys agreement with JRTech for electronic shelf labels and Plaza platform	2026-04	Announced	¹⁷
PLUS store upgrade order (2x)	2025-12	Completed	¹⁴
Merchants Distributors framework agreement (3x)	2025-12	Announced	¹⁴
Coop Norge framework agreement (4x)	2025-11	Announced	²
Sobeys framework agreement (3x)	2025-10	Announced	¹³
Defense Commissary Agency contract (2x)	2025-10	Completed	¹⁴
Strategic collaboration with Focal Systems	2025-01	Completed	¹¹
Focal Systems partnership	2025-01	Completed	¹⁴
SELECT project participation	2024-09	Completed	⁹
Strategic partnership with PaperShell for biocomposite shelf labels	2024-02	Completed	⁶
Strategic partnership with PaperShell	2024	Completed	⁹
Strategic partnership with Focal Systems for AI-based store digitization	2024	Completed	⁹
Strategic partnership with Focal Systems	2024	Completed	⁹
Strategic partnership with Epishine	2024	Completed	⁹
Orders from Praktiker in Bulgaria	2023-12	Completed	⁵
Order from Felleskjopet in Norway	2023-12	Completed	⁵
Framework agreement with Associated Grocers in Canada	2023-12	Announced	⁵
First orders from Finnish co-op S-gruppen and Brico Depot expansion	2023-12	Completed	⁵
S-Gruppen partnership in Finland	2023-09	Completed	³
Agreement upgrade with Norwegian grocery chain to SmartTag Power+	2023-09	Announced	⁵
Rights issue	2023-08	Completed	³
Directed share issue to Sterling Active Fund and Quaero Capital	2023-07	Completed	³
Associated Food Stores framework agreement	2023-07	Announced	³
Agreement with international grocery wholesaler for 49 French stores	2023-06	Announced	²
Prezzemollo & Vitale (P&V) automation partnership	2023	Completed	⁴
O&CC automation and digital labels engagement	2023	Completed	⁴
Framework agreement with O&CC and Prezzemollo & Vitale	2023	Announced	⁴

▸ More transactions (+12)

Divestitures / exits

Transaction / stake	Date	Type	Source
Carrefour exclusive supplier agreement termination	2026-03	Divested	¹⁷

Reported KPIs (as disclosed) (141)#

Figures the company discloses itself in addition to the standard financials; order intake, recurring revenue, user or unit counts, adjusted measures. These “story KPIs” usually slip through standard databases; here they are collected as reported, with no calculation of our own. Important: the definition comes from the company itself and can differ from firm to firm; period and source are stated next to every value.

Company-specific KPIs verbatim from the filings (English, as disclosed; not normalised). Balance-sheet and boilerplate items filtered.

Date	Period	KPI	Value / change	Source
2026-07-16	2026-H1	Recurring revenue total 6 mos.	63.4 (SEK millions)	¹⁸
2026-07-16	2026-H1	Recurring revenue (service and support contracts)	18.2 (SEK millions)	¹⁸
2026-07-16	2026-H1	Recurring revenue (Plaza)	14.2 (SEK millions)	¹⁸
2026-07-16	2026-H1	Order backlog	441.0 (SEK millions)	¹⁸
2026-04-23	2026-Q1	Service and support contracts	17.1	¹⁷
2026-04-23	2026-Q1	Recurring revenue	30.9 (SEK millions)	¹⁷
2026-04-23	2026-Q1	Plaza revenue	13.8 (SEK millions)	¹⁷
2026-04-23	2026-Q1	Order backlog	390.0 (SEK millions)	¹⁷
2026-03-26	FY2025	Stores	over 28,000 stores	¹⁴
2026-03-26	FY2025	Order intake	1,892.1 (SEK millions)	¹⁴
2026-03-26	FY2025	Order backlog	386.0 (SEK millions)	¹⁴
2026-03-26	FY2025	Installed labels	over 380 million labels	¹⁴
2026-03-26	FY2025	Working capital	842.4 (SEK millions)	¹⁴
2026-03-26	FY2025	Turnover value	585.5 (SEK millions)	¹⁴
2026-03-26	FY2025	Ten largest customers share	38%	¹⁴
2026-03-26	FY2025	Stores connected to Pricer Plaza	6,000+	¹⁴
2026-03-26	FY2025	Stores	28,000+	¹⁴
2026-03-26	FY2025	Share turnover	92.0	¹⁴
2026-03-26	FY2025	Share price at year start	11.74	¹⁴
2026-03-26	FY2025	Share price at year end	4.15	¹⁴
2026-03-26	FY2025	Scope 3 Waste emissions	1.40	¹⁴
2026-03-26	FY2025	Scope 3 Upstream transportation emissions	5,362.00	¹⁴
2026-03-26	FY2025	Scope 3 Goods and services emissions	76,782.90	¹⁴
2026-03-26	FY2025	Scope 3 Energy supply emissions	24.10	¹⁴
2026-03-26	FY2025	Scope 3 End-of-life products emissions	313.30	¹⁴
2026-03-26	FY2025	Scope 3 Commuting emissions	83.20	¹⁴
2026-03-26	FY2025	Scope 3 Capital assets emissions	54.00	¹⁴
2026-03-26	FY2025	Scope 3 Business travel emissions	271.50	¹⁴
2026-03-26	FY2025	Recurring revenue increase	16.3%	¹⁴
2026-03-26	FY2025	Recurring revenue	94 (SEK millions)	¹⁴
2026-03-26	FY2025	Order intake	2,918 (SEK millions)	¹⁴
2026-03-26	FY2025	Order backlog on December 31	726 (SEK millions)	¹⁴
2026-03-26	FY2025	Offices around the world	11	¹⁴
2026-03-26	FY2025	Number of shareholders	15,461	¹⁴
2026-03-26	FY2025	Market capitalization	678.0 (SEK millions)	¹⁴
2026-03-26	FY2025	Lowest share price during year	3.73	¹⁴
2026-03-26	FY2025	Largest customer share	24%	¹⁴
2026-03-26	FY2025	Labels installed	380+	¹⁴
2026-03-26	FY2025	Labels connected to Pricer Plaza	48+	¹⁴
2026-03-26	FY2025	Highest share price during year	11.80	¹⁴
2026-03-26	FY2025	Equity per share, basic	6.82	¹⁴
2026-03-26	FY2025	Countries	80+	¹⁴
2026-03-26	FY2025	Average number of outstanding shares	164.0	¹⁴
2026-02-05	2025-Q4	Stores connected to plaza	6,000+	¹⁵
2026-02-05	2025-Q4	Recurring revenue	109.1 (SEK millions)	¹⁵
2026-02-05	2025-Q4	Order backlog	386 (SEK millions)	¹⁵
2026-02-05	2025-Q4	Operating margin pct	2.4%	¹⁵
2026-02-05	2025-Q4	Net debt	8.1 (SEK millions)	¹⁵
2026-02-05	2025-Q4	Labels installed total	380+	¹⁵
2026-02-05	2025-Q4	Gross margin pct	22.2%	¹⁵
2026-02-05	2025-Q4	Equity per share	6.52	¹⁵
2026-02-05	2025-Q4	Equity assets ratio pct	51%	¹⁵
2026-02-05	2025-Q4	Order backlog	SEK 386 M	¹⁶
2026-02-05	2025-Q4	Operating margin	3.5 percent	¹⁶
2026-02-05	2025-Q4	Gross margin	22.7 percent	¹⁶
2026-02-05	2025-Q4	Adjusted operating margin	4.2 percent	¹⁶
2025-10-23	2025-Q3	Recurring revenue (9 months)	80.8 (SEK millions)	¹³
2025-10-23	2025-Q3	Recurring revenue	30.1 (SEK millions)	¹³
2025-10-23	2025-Q3	Order backlog	437 (SEK millions)	¹³
2025-07-17	2025-H1	Recurring revenue H1	50.7 (SEK millions)	¹²
2025-07-17	2025-H1	Recurring revenue	25.1 (SEK millions)	¹²
2025-07-17	2025-H1	Order backlog	660.7 (SEK millions)	¹²
2025-07-17	2025-H1	Operating margin Q2	-4.5	¹²
2025-07-17	2025-H1	Operating margin H1	-0.8	¹²
2025-07-17	2025-H1	Gross margin Q2	19.0	¹²
2025-07-17	2025-H1	Gross margin H1	21.3	¹²
2025-04-24	2025-Q1	Stores connected to plaza	5,000+	¹¹
2025-04-24	2025-Q1	Stores	28,000+	¹¹
2025-04-24	2025-Q1	Recurring revenue prior year	21.8 (SEK millions)	¹¹
2025-04-24	2025-Q1	Recurring revenue	25.6 (SEK millions)	¹¹
2025-04-24	2025-Q1	Pricer Plaza rolling 12m	40.3 M	¹¹
2025-04-24	2025-Q1	Pricer Plaza prior year rolling 12m	22.7	¹¹
2025-04-24	2025-Q1	Order backlog prior year	661.0 (SEK millions)	¹¹
2025-04-24	2025-Q1	Order backlog	597.6 (SEK millions)	¹¹
2025-04-24	2025-Q1	Operating margin % Q1 2025	2.4	¹¹
2025-04-24	2025-Q1	Offices worldwide	11	¹¹
2025-04-24	2025-Q1	Labels installed total	350+	¹¹
2025-04-24	2025-Q1	Labels installed 2024	40	¹¹
2025-04-24	2025-Q1	Labels connected to Pricer Plaza	36+	¹¹
2025-04-24	2025-Q1	Gross margin % Q1 2025	23.3	¹¹
2025-04-24	2025-Q1	Countries	70+	¹¹
2025-03-27	FY2024	Total assets	2,381.4 (SEK millions)	⁹
2025-03-27	FY2024	Recurring revenue %	3.7	⁹
2025-03-27	FY2024	Recurring revenue	94 (SEK millions)	⁹
2025-03-27	FY2024	P/S ratio	0.75	⁹
2025-03-27	FY2024	Order intake	2,918.4 M	⁹
2025-03-27	FY2024	Order backlog	725.6 M	⁹
2025-03-27	FY2024	Operating margin %	7.4	⁹
2025-03-27	FY2024	Gross margin %	22.0	⁹
2025-03-27	FY2024	Gross margin	22 percent	⁹
2025-03-27	FY2024	Equity per share (diluted)	6.82	⁹
2025-03-27	FY2024	Equity per share (basic)	6.82	⁹
2025-03-27	FY2024	Equity-to-assets ratio %	47	⁹
2025-03-27	FY2024	Equity	1,115.7 (SEK millions)	⁹
2025-03-27	FY2024	Stores connected to Pricer Plaza	5,000	⁹
2025-03-27	FY2024	Recurring revenue from Pricer Plaza	17.2 (SEK millions)	⁹
2025-03-27	FY2024	Order intake	2,918.4 (SEK millions)	⁹
2025-03-27	FY2024	Order backlog	726 (SEK millions)	⁹
2025-03-27	FY2024	Operating margin	7.4	⁹
2025-03-27	FY2024	Gross margin increase	5	⁹
2025-02-06	2024-Q4	Recurring revenue	93.8 (SEK SEK M)	¹⁰
2025-02-06	2024-Q4	Order backlog	726 (SEK SEK M)	¹⁰
2025-02-06	2024-Q4	Operating margin	7.4%	¹⁰
2025-02-06	2024-Q4	Net debt	108.4 (SEK SEK M)	¹⁰
2025-02-06	2024-Q4	Gross profit margin	22.0%	¹⁰
2025-02-06	2024-Q4	Equity per share	6.82	¹⁰
2025-02-06	2024-Q4	Equity-to-assets ratio	47%	¹⁰
2024-10-24	2024-Q3	Recurring revenue	66.9 (SEK millions)	⁸
2024-10-24	2024-Q3	Order backlog	422 (SEK millions)	⁸
2024-10-24	2024-Q3	Operating margin	10.3%	⁸
2024-10-24	2024-Q3	Gross profit margin	22.1%	⁸
2024-07-18	2024-H1	Recurring revenue	22.9 (SEK millions)	⁷
2024-07-18	2024-H1	Order backlog	490 (SEK millions)	⁷
2024-04-25	2024-Q1	Order backlog	661 (SEK millions)	⁶
2024-04-25	2024-Q1	Operating margin	3.2%	⁶
2024-04-25	2024-Q1	Net debt	70.3 (SEK millions)	⁶
2024-04-25	2024-Q1	Gross profit margin	19.1%	⁶
2024-04-25	2024-Q1	Cash and cash equivalents	198.2 (SEK millions)	⁶
2024-03-28	FY2023	Recurring revenue %	2.4	⁴
2024-03-28	FY2023	Recurring revenue	64.1 (SEK SEK M)	⁴
2024-03-28	FY2023	Order intake	2,573 M	⁴
2024-03-28	FY2023	Order backlog	394 M	⁴
2024-03-28	FY2023	Operating margin	0.6%	⁴
2024-03-28	FY2023	Gross margin	17.0%	⁴
2024-03-28	FY2023	Net assets in foreign currency	459.0 M	⁴
2024-02-08	2023-Q4	Recurring revenue	64.1 (SEK millions)	⁵
2024-02-08	2023-Q4	Order backlog	394 (SEK millions)	⁵
2023-10-26	2023-Q3	Recurring revenue %	2.7%	³
2023-10-26	2023-Q3	Order backlog	534 (SEK M)	³
2023-10-26	2023-Q3	Operating margin	1.9%	³
2023-10-26	2023-Q3	Gross margin	18.1%	³
2023-10-26	2023-Q3	Equity/asset ratio	44%	³
2023-07-20	2023-H1	Recurring revenue	15.5 (SEK millions)	²
2023-07-20	2023-H1	Order backlog	626 (SEK millions)	²
2023-07-20	2023-H1	Operating margin %	-0.4%	²
2023-07-20	2023-H1	Gross margin %	16.0%	²
2023-04-20	2023-Q1	Recurring revenue	14.5 (SEK MSEK)	¹
2023-04-20	2023-Q1	Order intake	707 (SEK MSEK)	¹
2023-04-20	2023-Q1	Order backlog	613 (SEK MSEK)	¹
2023-04-20	2023-Q1	Operating margin	-2.4%	¹
2023-04-20	2023-Q1	Gross profit margin	15.8%	¹

▸ Earlier KPIs (+126)

Guidance Tracking (latest per metric/period · 2/2)#

All management forecasts (guidance) and their later outcome. Types: fiscal-year targets as well as quarterly/half-year targets; per metric and period the most recent statement applies, older versions can be expanded. The status is checked automatically against the actuals reported later: open (period still running), met, beaten, missed. For ranges (“X to Y”) reaching the range counts. Logged neutrally, no estimate of our own, no assessment.

Actuals: ratios in %

For period	Guided on	Metric	Guided	Actual	Verdict	Direction	Source
FY2025	2025-03-27	EBIT margin	8%	2.4	miss	confirmed	⁹
FY2025	2025-03-27	Revenue growth (YoY)	15%	-16	miss	confirmed	⁹

Development#

A condensed summary per reporting period as running text: what changed operationally, which drivers management names, how earnings and cash flow developed. Most recent period first, grouped by year; each text is written from the original report of that period, superscript numbers lead to the source.

FY2026

In fiscal year 2026, Pricer AB reported net sales of SEK 487.7 M in Q1 2026 and SEK 486.4 M in Q2 2026; the Q1 year-on-year decline from SEK 528.3 M reflected the completion of Canadian Tire's electronic shelf label installations, which the company characterised as in line with expectations ¹⁷. Gross margin expanded to 25.3% in Q1 2026, the highest level since 2020, and further to 28.1% in Q2 2026 compared with 19.0% in Q2 2025, driven by cost reduction efforts and a more favourable customer and product mix ¹⁷ ¹⁸. Operating profit recovered from a loss of SEK -20.3 M in Q2 2025 to SEK 25.5 M in Q2 2026, while net profit turned positive in both quarters after net losses in the prior-year periods ¹⁷ ¹⁸. Recurring revenue grew 21% year-on-year in Q1 2026 and 29% in Q2 2026, with the Plaza platform and service contracts contributing to the increase ¹⁷ ¹⁸. The company completed a strategic reorganisation, terminated its exclusive supplier agreement with Carrefour, and signed a USD 51 M framework agreement with JRTech for Sobeys covering an estimated 300-350 Canadian stores over 18 months ¹⁷ ¹⁸.

FY2025

In FY2025, Pricer AB reported net sales of SEK 2,147.9 M, a decline of 16.0 percent from SEK 2,558.0 M in FY2024, as macroeconomic uncertainty and customer caution reduced order volumes across core markets ¹⁴. Operating profit contracted to SEK 50.8 M from SEK 190.5 M, with operating margin falling to 2.4 percent from 7.4 percent; net income for the year was SEK 1.3 M compared to SEK 131.9 M in FY2024 ¹⁵. Order intake decreased 35.2 percent to SEK 1,892.1 M and the order backlog declined to SEK 386 M from SEK 726 M at year-end 2024, reflecting continued market hesitance, fewer tenders, and increasing price pressure ¹⁵. Cash flow from operating activities improved to SEK 179.9 M from SEK 58.0 M, supported by working capital reductions including a decline in inventory, while recurring revenue grew 16.3 percent to SEK 109.1 M ¹⁵. During the year, Pricer launched Pricer Avenue, established direct sales management in the Nordic and Baltic countries, and signed framework agreements with Norgesgruppen, Coop Norge, PLUS, and IBM Federal ¹⁴.

FY2024

Pricer AB reported FY2024 net sales of SEK 2,558.0 million, a decline of 4.6 percent from SEK 2,681.2 million in 2023, attributable primarily to postponed orders from two major customers in the first half of the year ⁹. Operating profit reached SEK 190.5 million with an operating margin of 7.4 percent, the highest annual result in company history, compared to SEK 9.8 million (0.4 percent margin) in the prior year ⁹. Gross margin improved by 5 percentage points to 22 percent, driven by declining component prices, new suppliers, an opex reduction program implemented in late 2023, and growth in higher-margin recurring revenue from Pricer Plaza ⁹. Net profit for the year was SEK 131.9 million, reversing a loss of SEK 48.3 million recorded in 2023 ⁹. Full-year order intake reached a record SEK 2,918.4 million and the year-end order backlog stood at SEK 726 million, the second highest level in company history ⁹.

FY2023

Pricer AB reported FY2023 net sales of SEK 2,681.2 M, an increase of 18.2% from SEK 2,267.8 M in 2022, with record Q4 net sales of SEK 801 M; Europe, Middle East & Africa net sales grew to SEK 1,631.9 M while Americas revenue declined to SEK 789.8 M ⁵ ⁴. Full-year gross margin improved to 17.0% from 16.5%, supported by declining component costs, new supplier relationships, and growth in recurring revenue to SEK 64.1 M (2.4% of net sales) from SEK 43.9 M in 2022 ⁵. Operating profit declined to SEK 15.4 M from SEK 21.1 M in 2022, weighed by SEK 19.3 M in restructuring charges and SEK 14.8 M in impairment charges, while the full-year net result swung to a loss of SEK 48.3 M from a profit of SEK 4.8 M, primarily due to higher financial expenses of SEK 56.2 M ⁵. A rights issue completed in August 2023 raised approximately SEK 300.9 M before costs, and a restructuring programme targeting SEK 50 M in annual savings was initiated in December 2023 ⁵.

Sources: official investor relations documents#

All original documents used, with type (e.g. quarterly, half-year, annual report), publication date and a direct link to the filing (EDINET/SEC/IR). Every superscript number in the report points to an entry in this list; so every figure can be traced back to its place in the original.

18 documents · 2023 – 2026 · IR

#	Document type	Published	Link
#1 / #101	IR-Quarter	2023-04-20	Open
#2 / #102	IR-Half	2023-07-20	Open
#3 / #103	IR-Quarter	2023-10-26	Open
#5 / #105	IR-Quarter	2024-02-08	Open
#4 / #104	IR-Annual	2024-03-28	Open
#6 / #107	IR-Quarter	2024-04-25	Open
#7 / #108	IR-Half	2024-07-18	Open
#8 / #109	IR-Quarter	2024-10-24	Open
#10 / #111	IR-Quarter	2025-02-06	Open
#9 / #110	IR-Annual	2025-03-27	Open
#11 / #113	IR-Quarter	2025-04-24	Open
#12 / #114	IR-Half	2025-07-17	Open
#13 / #115	IR-Quarter	2025-10-23	Open
#15 / #117	IR-Quarter	2026-02-05	Open
#16	IR-Quarter	2026-02-05	Open
#14 / #116	IR-Annual	2026-03-26	Open
#17 / #120	IR-Quarter	2026-04-23	Open
#18 / #121	IR-Half	2026-07-16	Open

▸ More rows (+3)

FAQ#

Where can I find the official investor relations documents of Pricer AB?

The sources chapter links all 35 original filings used (IR documents) with type, publication date and a direct link; every figure in the report carries a source number.